Humpier x Claude Monet: the 19th-century Impressionist painter brought to life in the Expressionist style of the 21st century. We'd been considering a collaboration with an artist for some time, and the launch of our ASPEN t-shirt was the perfect opportunity. Through artificial intelligence, we managed to bring the greatest exponent of 19th-century Impressionism to our marketing meetings. We will be eternally grateful for his fantastic work painting and designing our background for this FW'23 campaign.
